Blackmagic Design announces customizable Blackmagic URSA Cine 12K Body

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Blackmagic URSA Cine 12K

Blackmagic Design announced the Blackmagic URSA Cine 12K LF Body, which is a version of the camera that has all the quality and features of the URSA Cine 12K but excludes many of the accessories. This body-only model is for experienced cinematographers and rental houses who already have the accessories they need to rig their cameras. This also makes it more affordable as the new Blackmagic URSA Cine 12K LF Body will retail for US$6,995 excluding local duties and taxes.

The camera itself is a fully featured model without any limitations in quality or performance, but it excludes accessories such as shoulder mounts, handles, some lens mounts, battery plates, power supply, lenses, and the high capacity 8TB media module. Customers can purchase these items separately as they need them to complete the total camera rig in the exact configuration they prefer.

While the 8TB media module is not in this model, there is a new CFexpress media module included that has dual CFexpress card slots. The Blackmagic URSA Cine 12K LF Body model has an EF lens mount installed as standard. Other lens mounts can be purchased independently as required.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.